Inoopa, the new Belgian start-up that wants to boost e-commerce
Inoopa is a young company founded in March 2016 by Jean-Pol Boone and Jean-Noël Chamart. After recently closing a fundraising of €300,000 from Meusinvest via its subsidiaries Start-Up invest (€250,000) and LeanSquare (€50,000), the start-up is now valued at €1.1 million. And for good reason: in addition to a Dutch-speaking version planned by the end of September, the company has already signed an agreement with a Romanian partner in addition to other partnerships, particularly in France and Germany.
The completely unique tool allows the generation of automated reports that show whether a company has an interest in launching into e-commerce while offering concrete avenues for negotiating its digital shift.
From retailers to large SMEs, Inoopa helps assess the chances of success of each business in e-commerce, and explains on a case-by-case basis how to generate value.
The platform is aimed at both independent workers wishing to start selling online, existing SMEs wishing to start or improve an e-commerce activity or foreign investors wishing to sell via the e-commerce channel in Belgium.
Based on a sophisticated algorithm based on statistical data from 2000 sources (Ipsos, Forrester, GfK, Nielsen etc.), the platform has managed in a short time to bring together major players in Belgium such as UCM, bpost and CBC Banque. The latter has even already purchased some 200 reports for its corporate clients as part of its Pop-Up Webshop campaign broadcast on the radio.
Offered at the single price of €100 (excl. VAT), the personalized audit involves answering around thirty questions confidentially on the inoopa.be website. The report then results in a projected score, a competitive analysis, a commercial projection including its potential profitability, as well as ways to achieve profitability.
Since its launch last March, Inoopa aims to create around ten jobs by the end of the year.
